Harnessing data for action: How businesses are utilizing information to unlock new business prospects

Mobile devices have become an integral part of our daily lives, and with the growing number of mobile subscribers, the amount of data generated by mobile devices has skyrocketed. This data presents a tremendous opportunity for businesses to better understand their customers and tailor their communications and marketing efforts accordingly. 

Here are some of the actions that high-performance companies are implementing to leverage data subscribers and mobile device data and develop more effective communications actions.

Understand subscriber behavior

The first step in leveraging mobile device data is to deeply understand subscriber’s behavior. Mobile devices generate enormous amounts of data, from location and usage patterns to app preferences and browsing history. By analyzing information, companies can gain valuable insights into their customers’ behavior, interests, and preferences.

For example, a business could analyze a customer’s browsing history to determine which products or services they are most interested in. They could also track a customer’s location to determine when they are most likely to be in a specific area and send them targeted promotions or offers.

Build Customer Profiles 

Once businesses understand subscribers’ behavior, they can build customer profiles that include demographic information, interests, preferences, and behaviors. By leveraging this data, companies can create highly targeted and personalized communications that resonate with their customers.

For example, a business could send targeted email campaigns to customers who have expressed interest in a specific product or service. They could also send personalized push notifications to customers who are most likely to get interested in a particular promotion or offer.

Optimize Communications Channels 

Not all customers prefer the same communication channels. Some may choose email, while others prefer push notifications or SMS messages. By analyzing mobile device data, businesses can determine which communications channels are most effective for specific customers and tailor their communications accordingly.

For example, a business could analyze a customer’s usage patterns to determine when they are most likely to use their mobile device and send them to push notifications at the right time. They could also analyze customers’ browsing history to determine which channels they prefer and tailor their communications accordingly.

Measure and Refine 

The final step in leveraging subscribers and mobile device data is to measure and refine communications efforts over time. By tracking metrics such as open rates, click-through rates, and conversion rates, businesses can determine which communications are most effective and refine their approach accordingly.

For example, a business could track open and click-through rates of email campaigns to determine which subject lines and calls-to-action are most effective. They could also track conversion rates to select which promotions or offers are most effective in driving sales.

Leveraging subscribers and mobile device data to drive effective communications actions requires a deep understanding of customer behavior, the ability to build customer profiles, the optimization of communications channels, and the measurement of communications efforts over time. By following these best practices, businesses can create highly targeted and personalized communications that resonate with their customers and drive measurable results.

Are you ready to drive more effective communications actions? Start by analyzing your customer behavior and building customer profiles, then tailor your communications channels and measure and refine your efforts over time. By following these best practices, you can create highly targeted and personalized communications that resonate with your customers and drive measurable results.

The TargetMe context-aware customer engagement solution enables an operator to divide its customer base into small, meaningful segments based on real-time data from multiple sources. 

Subscribers in different segments can then be engaged through targeted and personalised SMS messages, which are delivered automatically in real-time when a subscriber matching a specific segment is detected.

If you need help getting started or want to learn more about it, contact us today. Our team can help you develop a comprehensive strategy that drives results and maximizes ROI. Start managing mobile device data to take your communications to the next level today!

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