FAQs

USSD stands for Unstructured Supplementary Service Data. It is a communication protocol that allows mobile phones to interact with the network operator’s computers or servers. It works by sending and receiving codes made up of characters that are available on every phone.

• Unlike an SMS, which is typically used for sporadic and one-way marketing purposes, USSD offers a dynamic and interactive digital conversation experience in real time. 
• With USSD, users can engage in a seamless back-and-forth dialogue, enabling businesses to provide personalized and immediate assistance.
• Whether it's obtaining information, making transactions, or accessing services, USSD ensures a fluid and engaging user experience that surpasses the limitations of traditional SMS marketing.

USSD is so popular because it offers many advantages over other communication protocols. Some of the compelling reasons why USSD is so widely used are: 

• USSD is fast and reliable. It creates a real-time connection between the phone and the network, allowing a two-way exchange of data. It does not require a messaging app or an internet connection, and it does not incur charges.
• USSD is versatile and convenient. It can be used for various services such as WAP browsing, prepaid callback, mobile-money, location-based content, and more. It can also be used to access web-based services without installing any apps on the phone.
• USSD is compatible and accessible. It works on most GSM phones, regardless of the model or operating system. It also works on LTE, 5G, and IMS networks. It uses codes made up of characters found on every phone, making it easy to use and remember.